Sydney Marshall TV and Film Blog

Old Spice Advertisement The traditional advertisements use basic slogans to advertise their product, the layout of each of the adverts seem to be simple and using terms like ‘For that American feeling of well-being’ to describe the product as it’s an American product. The primary audience for these types of adverts seems to be mainly towards middle aged men as using the added caption of ‘For Dad’ and various other traditional Old Spice advertisements can give off on how it’s the right product for dads to use along with being the right gift. The secondary audience could also be men either of a younger and older age along with possibly aimed towards women and other general audiences too as it’s presented through the adverts to be a good gift to give which they might think to buy for someone of the main demographic/audience. The demographic for these advertisements would have to be the social grade between D to B as it seems to aim towards more of the men who work and has an average...

This is an advert for the company, Ben and Jerry's Ice Cream on which they are promoting/introducing their new flavour to their Greek Frozen Yogurt line which is 'Strawberry Shortcake Greek Frozen Yogurt'. The target audience is aimed towards mainly the Psychographics because for the primary audience, it would be still aimed towards younger people of all genders (ages from 4 to 20 years old) because of the playful nature of the advert along with the company and branding of Ben and Jerry's being overall quite imaginative and up to date with what they advertise with them for example covering global warming for another flavour which was Baked Alaska, this overall attracts the audience would most likely is involved with the topic presented by the flavour. The social class for the would be from B to C1 since Ben and Jerry's is more for adventurous people because of their flavours and animated based advertisements which anyone of a higher class might not find enj...

What is the purpose of advertising? The purpose to advertising is that it's to advertise various products to a consumer and to also present the message of the product so more people can invest and buy the advertised product. What is a target market? A target market is How does advertising work? The way advertising works is that a client comes into a advertising agency to commission an advert for their product. The advertisements is a way to spread the message and communication of the product and to also satisfy the client's need. What is reach? What is frequency? Frequency within advertising is when is shows the amount of times within a household for when a message from an advertisement is exposed. What sort of things does on an ad agency spend it's money on? The advertising agency spends money on stuff like what places to advertise How important is the USP? The USP (or Unique Selling Point/Proposition) is to advertise the product and to basically show ...

Storyboard (and Initial Ideas) Talent Releases and Location Recces Shot List and Location Releases Risk Assessment and Schedule

Brief TV Ad Analysis  CompareTheMarket.com’s meerkat campaign Primary Demographic would be aimed towards the social grades D up to C1, or the statuses from working class to lower middle class because the upper class would be too mature to use this certain insurance. Age range would be 18 to 25 years old because this is the ages where people are more focused on insurance. For Geography, it would mainly be aimed around the UK because it’s an English company and aimed at UK households. Psychographic would be to be not taken serious due to the company’s mascots and market campaign they’re using.   This is aimed for mainstreamers because it revolves around saving money and business purposes for their company. Secondary Demographic would be children since the adverts mainly they involve the meerkats and its rewards for using the service (e.g. toys to cinema tickets), the intended purpose is for the parents to choose the company for their insurance just because of t...

The task was to create a concept and film for a 90 second short film within a group of 4 people which was based upon the Depict short film competition where a individual or group of people can create a short film within the maximum of 90 seconds. Originally with my independent concept (which we all made before getting into groups), I made a few concepts that would involve a more animated genre/theme to the short films with one concept being about an object being mischievous to a concept about a mythical creature looking up at constellations and playing about with that idea. The overall concept we decided to go with was a mixture of a few concepts from all of us in the group to create a normal guy is inspired from a professional super to become a superhero themselves but then messes up with every single task he is determined to achieve as a superhero.  The planning documentation and processes we had to complete was talent releases, for the people appearing in the shor...