Advertising

What is the purpose of advertising?
The purpose to advertising is that it's to advertise various products to a consumer and to also present the message of the product so more people can invest and buy the advertised product.

What is a target market?
A target market is

How does advertising work?
The way advertising works is that a client comes into a advertising agency to commission an advert for their product. The advertisements is a way to spread the message and communication of the product and to also satisfy the client's need.

 What is reach?

What is frequency?
Frequency within advertising is when is shows the amount of times within a household for when a message from an advertisement is exposed.

 What sort of things does on an ad agency spend it's money on?
The advertising agency spends money on stuff like what places to advertise
How important is the USP?
The USP (or Unique Selling Point/Proposition) is to advertise the product and to basically show off any of the unique features of a product which makes it stand out from any other products. Without this would lead to confusion within the

 Why might an ad campaign fail?
A campaign might fail due to not reaching enough people for their advertisements while content within those ads might not be enough to persuade an audience to buy the product.

Comments

Post a Comment

Popular posts from this blog

Documentary Mini-task

Image
Introduction What is a documentary? / How would you define ‘documentary’? A documentary is a genre in media that can be presented in various ways such as film and programmes which are based upon factual subjects (for example, a documentary could be about a crime that's either solved, unsolved or still being investigated). On defining a documentary is that how compared to other genres within media, it takes real-life scenarios or a theme and presents that to the audience in a way that intrigues, like how people could like or be interested into a certain topic a filmmaker has made.    Expository Identify the key features of expository documentaries +  Provide your own example of an expository documentary The key features seen in expository documentaries are that there is a voice-over/narrator present (not on screen but instead over the top of the documentary) who directly presents information based from the images shown on screen to the audience.  A example of a exposi...
Read more

The Nature and Purposes of Research

Image
Primary research "Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information." ( https://www.thehartford.com/business-insurance/strategy/market-research/primary-second-research ) The definition of primary research is when any type of research is collected by yourself.  Examples of primary research is surveys, interviews and observations. As the way you have collected the research by yourself rather than someone else (as this would be secondary rather than primary).  An example of the use of primary research in my own work is when the questionnaire was made as I collect the research by myself as getting information from the internet or other sources was not the best to use for the task.  Secondary research "Secondary research involves the summary, collation and/or synthesis of existing research. Second...
Read more

Unilever Rebranding (Notes)

Unilever is a consumer goods company, first founded back in the 1890's. It's goal is to make their business grow and make their products and business more sustainable so it doesn't impact the environment in any negative way. They also want to present a sustainable and unique to the commonplace. Ben and Jerry's is a Vermont-based ice cream company founded by Ben Cohen and Jerry Greenfield back in 1978. It was sold to Unilever in the 2000's. The main target audience for Ben and Jerry's ice cream is younger people mainly ranging from the ages of 8 to 25 as it's marketing and overall design of their advertising image is unique and creative and the bright and cartoony style of the packaging might attract the target audience. The secondary audience for Ben and Jerry's ice cream would have to be people slightly older than the target audience because some people might not appeal to Ben and Jerry's due to the packaging or variety of flavours as a example...
Read more