The Nature and Purposes of Research

Primary research

"Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information." (https://www.thehartford.com/business-insurance/strategy/market-research/primary-second-research)

The definition of primary research is when any type of research is collected by yourself. 

Examples of primary research is surveys, interviews and observations. As the way you have collected the research by yourself rather than someone else (as this would be secondary rather than primary). 
An example of the use of primary research in my own work is when the questionnaire was made as I collect the research by myself as getting information from the internet or other sources was not the best to use for the task. 

Secondary research

"Secondary research involves the summary, collation and/or synthesis of existing research. Secondary research is contrasted with primary research in that primary research involves the generation of data, whereas secondary research uses primary research sources as a source of data for analysis." (https://en.wikipedia.org/wiki/Secondary_research)

 The definition of secondary research is you summarise a piece of existing research. 

Examples of secondary research is textbooks, articles and reviews. As the information has been collected by another individual rather than yourself. 
An example of the use of secondary research in my own work is when I was collecting research on East Norfolk Sixth Form College from their website as I was collecting research from a source that wasn't written by me but rather someone else. 

Quantitative research

"Quantitative research is the process of collecting and analysing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations." (https://www.scribbr.com/methodology/quantitative-research/)

The definition of quantitative research is when the information is created through numbers.

Examples of quantitative research is a questionnaire. As thought a questionnaires, numbers (in the form of graphs and percentages) are most of the time generated every time they receive a response from an individual. 
An example of the use of quantitative research in my own work is when I created the questionnaire for my corporate video as the results were presented in numerical form through bar and pie charts (while some were written responses). 

Qualitative research

"Qualitative research is a method that gives more information and is more concerned with the 'quality' of the responses than the 'quantity'. This type of research is conducted through focus groups and interviews with the public." (https://www.bbc.co.uk/bitesize/guides/z3k9nbk/revision/2#glossary)

The definition of qualitative research is when it’s focused more on collecting info action with more quality than it’s quantity. 

Examples of qualitative research is interviews (in person) and focus groups. As the group chosen is the amount chosen by the person or company running it and also allows them to be more direct and in-depth when giving the questions and receiving the answers. 
An example of the use of qualitative research in my own work when I created the questionnaire for my corporate video as some of the results were presented through text as participants responded to the questions that told them to describe how they felt about some aspects of the video. 

Market / audience research

"Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is a very important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyse the needs of the market, the market size and the competition." (https://en.wikipedia.org/wiki/Market_research)

The definition of market/audience research is when research is collected by what characteristics people might show when attracted their product to get an idea of their target audience. This is also so when companies are advertising, they’re advertising to the correct demographic.

Examples of market/audience research is through focus groups/test audiences and questionnaires as you can pin down the majority through the questions (the questions being like what age, gender and if they liked what they saw as examples). 
An example of a focus group/test audience used within the media is during the production of the 1986 movie, Little Shop of Horrors, the film's director Frank Oz had shot the ending, which involved the main characters dying at the hands of Audrey II who goes forth with global domination (this was also based on the ending from the original Broadway musical), and previewed the movie to a test audience before release, on which after screening, the audiences reacted negatively. The ending was then rewritten and reshot where instead of the main characters dying, they survive and left on a positive note, this is so the audience would be more pleased with a more happier conclusion from the original. 

Production research

"The purpose of production research is to help companies to decide on a number of factors that will affect how they create their product." (https://mediafort.wordpress.com/2013/05/03/market-research-audience-research-and-production-research/)

The definition of production research is when research is gathering information for the production. They all revolve around using each of the previously mentioned different types of research.

Example of a Location release
from the Depict project
Examples of production research is when if an actor or actress is popular amongst audience, they might try to aim to cast that person for a role in that production. This would then lead to possibly gaining that specific audience through that research. Another example is when you want to note down some locations for filming purposes, you can write them up and hand them to owners of the location on which they would either agree or disagree to filming a scene within their location. 
This was used throughout my assignments, especially for the Depict project as some areas were either checked off as ok by the location owners or ticked off as not useable for filming due to health and safety risk (especially the roof as if the stunt went wrong, then it could lead to a lot of issues), this being through sheets called Location Releases. While Location Recces were used for brainstorming ideas for locations for various shots throughout the film.
Example of Location Recces
from the Depict project

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